Direct Trade Windows (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data.
This combined Privacy & Cookie Policy explains how we collect, use, disclose, and protect your information when you
visit www.directtradewindows.co.uk or contact us regarding our products and services.
At-a-Glance Summary
We collect contact details, project information, limited website analytics data, and records of communications.
We use data to respond to enquiries, provide quotes, deliver services, improve our site, and (with consent) send updates.
Cookies help the site function and help us analyse performance; you can control them in your browser.
We don’t sell your data. We share it only with service providers and where required by law.
You can access, correct, delete, or object to our use of your data and withdraw consent at any time.
Project information: details about your property and glazing requirements you choose to provide.
Website usage data: IP address, device/browser type, pages viewed, time on page (via cookies/analytics).
Communications: emails, calls, and messages exchanged with our team.
How We Use Your Information
To respond to enquiries, provide quotations, and deliver products/services you request.
To manage orders, invoicing, warranties, and customer support.
To improve our website, products, and customer experience.
To send brochures, updates, or promotions where you have opted in.
To comply with legal and regulatory obligations.
Lawful Bases for Processing
Consent — e.g., when you opt in to marketing or request a brochure.
Contract — where processing is necessary to provide a quote or fulfil an order.
Legitimate interests — improving services, keeping records, and responding to enquiries.
Legal obligation — where the law requires us to process or retain information.
Cookies & Tracking Technologies
Cookies are small text files stored on your device. We use them to make the site work, remember preferences,
and understand how visitors use our website.
Types of Cookies We Use
Essential: required for core functionality (e.g., navigation, form submission).
Performance/Analytics: help us measure traffic and usage patterns (aggregated/anonymous where possible).
Functional: remember preferences to enhance usability.
Advertising (if enabled): deliver or measure relevant ads across our marketing channels.
Third-Party Cookies
We may use trusted services (e.g., Google Analytics) to understand site performance and visitor behaviour.
These providers may set their own cookies. For details, see each provider’s policy.
Managing Cookies
You can block or delete cookies via your browser settings.
Blocking some cookies may impact site functionality or performance.
We do not sell your personal data. We may share it with:
Service providers who support our operations (IT, hosting, analytics, delivery/installation partners).
Professional advisers (e.g., accountants, legal advisers).
Authorities/regulators where required by law or to protect our rights.
How Long We Keep Data
We retain personal data only as long as necessary for the purposes described above, including any legal, tax, or accounting requirements.
We assess retention periods based on the nature of the data, the purpose of processing, and legal obligations.
How We Protect Your Data
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
While no method is 100% secure, we continuously review and improve our safeguards.
Your Rights (UK GDPR)
Subject to conditions and exemptions in law, you can:
Request access to the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your data (“right to be forgotten”).
Object to or request restriction of certain processing.
Request data portability (transfer of your data to you or another controller).
Withdraw consent at any time where processing relies on consent.
To exercise your rights, contact us using the details below.
Changes to This Policy
We may update this page periodically. The latest version will always be available here,
and the “Last updated” date reflects the most recent changes.
Contact & Complaints
Direct Trade Windows
Unit 11-12, Business Park, 94 Farnham Rd, Slough SL1 3FQ info@directtradewindows.co.uk
01923 777722
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk.