01923 777 722

Privacy & Cookie Policy

Last updated: 4 September 2025

Introduction

Direct Trade Windows (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data.
This combined Privacy & Cookie Policy explains how we collect, use, disclose, and protect your information when you
visit www.directtradewindows.co.uk or contact us regarding our products and services.

At-a-Glance Summary

  • We collect contact details, project information, limited website analytics data, and records of communications.
  • We use data to respond to enquiries, provide quotes, deliver services, improve our site, and (with consent) send updates.
  • Cookies help the site function and help us analyse performance; you can control them in your browser.
  • We don’t sell your data. We share it only with service providers and where required by law.
  • You can access, correct, delete, or object to our use of your data and withdraw consent at any time.

Information We Collect

  • Contact details: name, email, phone, address (e.g., enquiry forms, quote requests).
  • Project information: details about your property and glazing requirements you choose to provide.
  • Website usage data: IP address, device/browser type, pages viewed, time on page (via cookies/analytics).
  • Communications: emails, calls, and messages exchanged with our team.

How We Use Your Information

  • To respond to enquiries, provide quotations, and deliver products/services you request.
  • To manage orders, invoicing, warranties, and customer support.
  • To improve our website, products, and customer experience.
  • To send brochures, updates, or promotions where you have opted in.
  • To comply with legal and regulatory obligations.

Lawful Bases for Processing

  • Consent — e.g., when you opt in to marketing or request a brochure.
  • Contract — where processing is necessary to provide a quote or fulfil an order.
  • Legitimate interests — improving services, keeping records, and responding to enquiries.
  • Legal obligation — where the law requires us to process or retain information.

Cookies & Tracking Technologies

Cookies are small text files stored on your device. We use them to make the site work, remember preferences,
and understand how visitors use our website.

Types of Cookies We Use

  • Essential: required for core functionality (e.g., navigation, form submission).
  • Performance/Analytics: help us measure traffic and usage patterns (aggregated/anonymous where possible).
  • Functional: remember preferences to enhance usability.
  • Advertising (if enabled): deliver or measure relevant ads across our marketing channels.

Third-Party Cookies

We may use trusted services (e.g., Google Analytics) to understand site performance and visitor behaviour.
These providers may set their own cookies. For details, see each provider’s policy.

Managing Cookies

  • You can block or delete cookies via your browser settings.
  • Blocking some cookies may impact site functionality or performance.

For general guidance on cookies, visit www.allaboutcookies.org.

Who We Share Data With

We do not sell your personal data. We may share it with:

  • Service providers who support our operations (IT, hosting, analytics, delivery/installation partners).
  • Professional advisers (e.g., accountants, legal advisers).
  • Authorities/regulators where required by law or to protect our rights.

How Long We Keep Data

We retain personal data only as long as necessary for the purposes described above, including any legal, tax, or accounting requirements.
We assess retention periods based on the nature of the data, the purpose of processing, and legal obligations.

How We Protect Your Data

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.
While no method is 100% secure, we continuously review and improve our safeguards.

Your Rights (UK GDPR)

Subject to conditions and exemptions in law, you can:

  • Request access to the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your data (“right to be forgotten”).
  • Object to or request restriction of certain processing.
  • Request data portability (transfer of your data to you or another controller).
  • Withdraw consent at any time where processing relies on consent.

To exercise your rights, contact us using the details below.

Changes to This Policy

We may update this page periodically. The latest version will always be available here,
and the “Last updated” date reflects the most recent changes.

Contact & Complaints

Direct Trade Windows
Unit 11-12, Business Park, 94 Farnham Rd, Slough SL1 3FQ
info@directtradewindows.co.uk
01923 777722

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
www.ico.org.uk.

Close up view of steel look windows

Delighted Customers Share Their Experiences

At Direct Trade Windows, our commitment to excellence is reflected in our exceptional customer satisfaction.
We take great pride in our impressive 4.9 rating on Google, a testament to the unparalleled quality and service we offer.

Check Out Our Google Reviews

Highly recommend this company for doing a fantastic job in fitting windows and doors. Very good quality windows , fantastic service and all for a good price. Attention to work on there fitting. We are extremely happy

Jack Vasiliou

Brilliant company, everyone I dealt with through from initial quoting to installation were very helpful and friendly, the fitters were excellent, the product is fantastic and the price is reasonable, what more can you ask for!

Ryan Flynn

Superb company. Highly recommend them. Proper engineers for design and fitting. We changed spec due to some building changes and they were clear and responsive to queries and redesign. Really trustworthy group of people from sales to design to fitting. I would use them again without hesitation. Warm regards Daniel

Daniel Champman

The team delivered great sliding doors at a more competitive price than other suppliers. They responded to our changing development schedule without making it an issue and have provided great aftercare as well.

Daniel

We had been severely let down by a previous supplier, but when we turned to Direct Trade Windows for help, we hit the jackpot. Helping us to transform a residential development in Hersham, they supplied us with high-quality, ultra-slim Cortizo sliding doors, complete with the bespoke sliding options that we needed. Our requirements were very specific and not readily available on the market, but Direct Trade Windows really went the extra mile to help us out, coming through with quality products and excellent service. We will definitely be using their services again.

Park Lane Developments

Nothing but praise for this outfit. It was a pleasure to work with them. It was a nerve-wracking undertaking for us, the biggest single expense to fit three large window/french door combos in our extension, yet the team made it a relatively relaxing experience with their professionalism and good humour. Thank you all so much for everything you and the whole team have done to get from the initial sale (well done Hash!) to the fun visit we made to the workshop, to the design and its multiple iterations (thank you Taz!) and finally to the installation. Thoroughly recommended.

Eloise Price

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